Course blog for a winter term session at Elon University
Two former members of the Nebraska Cornhuskers Football Team, Blake Lawrence and Adi Kunalic, decided to take their talents off of the football field and offer the sports industry what they felt it was missing. The two Cornhuskers started a social media agency, Hurrdat, with the purpose of showcasing their client's new marketing endeavors. Getting …
Continue reading "Opendorse is the future of social media branding"
The software developed to evolve professional athletes into social spokespersons, Opendorse founded by Blake Lawrence and Adi Kunalic has been popularized within the athlete community. By partnering with athletes, companies are able to reach the millions of people that follow the athletes on social media. Athletes are then compensated fostering a mutually beneficial relationship. An …
Continue reading "Opendorse disguises itself among real post"
One of the most famous athletes that the athlete marketing platform known as Opendorse has chosen to showcase on its website is none other than Jarvis Landry, wide receiver for the Cleveland Browns. Landry has nearly 400,000 followers on Twitter, and over 1.6 million followers on Instagram. As a younger NFL star, Landry's posts do …
Continue reading "Jarvis Landry & Opendorse: Comparing Instagram and Twitter"
Opendorse, in conjunction with sports memorabilia company, FOCO, constructed an Instagram post for Philadelphia Eagles quarterback Carson Wentz in advance of the release of a new line of figurines, called Eekeez. The post, dated Oct. 26, 2017, depicted the Eagles QB holding up his custom FOCO figurine while posing with his two dogs. The picture …
Continue reading "Opendorse Helps Carson Wentz Promote New Line of FOCO Products"
Pepsi, a client of Opendorse, recently released NFL-themed spots, four of which feature Steelers WR Antonio Brown. The ads include bobbleheads of the athlete and compare the victories of everyday life to those Brown faces on the field. Brown shares Pepsi’s spots asking fans to check them out to see him as a bobblehead. He …
Former Nebraska football players Blake Lawrence and Adi Kunalic launched Opendorse in 2012, with intentions to help professional and collegiate athletes better their social media branding. The big picture of Opendorse is the company will create a social media post, send it to the desired athletes, and then they can choose whether they want to …
Continue reading "Opendorse and PGA Tour Help Connect Fans and Players off the Course"
Opendorse has opened many opportunities for athletes to expand their social media presence. Not only does it benefit the athletes, but the brands as well. Brands are able to invite any athlete that is within the Opendorse system to share their content on social media. Pittsburgh Steelers receiver, Antonio Brown, is one of the many …
Opendorse is well known for its branding contributions to professional athletes as well as alumni. But the company has now entered a new jungle in helping student athletes share their personal content with fans. The company mentions that student athletes "seek to tell their story on social, they’re often missing a key component: the content …
Continue reading "Blog on Opendorse Impact in College Athletics"
Blake Lawrence and Adi Kunalic, former football players at the University of Nebraska, began by creating a social media agency, Hurrdat, when they discovered a problem with athlete marketing online. Thus, Opendorse was born. The idea behind the company was to give players and companies and easy and accessible platform to access each other for …
When looking through the tweets on Opendorse's website, I noticed that multiple athletes made sponsored posts for Panini America Trading Cards. The central focus of Panini's campaign was the NFL Draft. A Panini-branded tweet by the 2018 second overall pick Saquon Barkley got over 30,000 likes and nearly 8,000 retweets. The first part of Barkley's …
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