Credit: @MLB on Twitter Major League Baseball's Marketing Issue An article from Forbes claims that the Major League Baseball's (MLB) growth problem is due to its lack of marketing. This problem, echoed by many fans and commentators is one that has plagued the league for years. The MLB consistently lacks the flavor, excitement and personality …
ATP Tour unveils new ‘Love it All’ campaign and logo to attract fans
On Jan. 1, 2019, the Association of Tennis Professionals released the "Love it All" campaign targeted at creating a new wave of fans for the sport. For many years, the only high viewership and attended ATP Tour events were one of the four major tournaments; the Australian Open, the French Open, Wimbledon and the …
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Nike & The Colin Kaepernick Campaign
The ending of the Nike's Just Do It commercial shows the viewer Colin Kaepernick for the first time, explaining his importance to the campaign (September 2018)source: wmagazine.com When debating which campaign to select for our white paper I entertained several ideas, eventually deciding on Nike's (now infamous) Colin Kaepernick Just Do It campaign. While I …
Under Armour : Will Makes Us Family
Under Armour's campaign, "Will Makes Us Family," connects top level athletes with everyday athletes through their will and determination to reach their max potentials. This campaign shows the rawness of the training athletes go through and emphasizes how training is not for just elite athletes. This campaign includes the following professional athletes: Cam Newton - …
Aspen’s “Give A Flake” Campaign a Departure from the Norm
January 16, 2019 by Jackson Hill Aspen Snowmass has stepped outside of the conventional for skiing advertisement. In conjunction with Karsh Hagan, a Denver-based marketing agency, Aspen has launched their "Give A Flake" ad campaign in an attempt to entice those with a higher degree of social and environmental awareness. While political issues have become …
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Meet Ranger, your new favorite hockey player
As the end of the offseason neared, the New York Rangers made what could be considered their most important roster move thus far – at least the move was their most adorable. Ranger sits at center ice during practice on Aug. 16, 2018, at Madison Square Garden. Via nyrangerspup on Instagram. This is Ranger the …
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“Live Under Par”
On Apr. 10, 2018, the PGA Tour introduced their first new advertising campaign in over 20 years. "Live Under Par" has now replaced "These Guys are Good", which was the longest-running advertising campaign among major sports. The new campaign takes a modern approach to interacting fans with players from the PGA Tour. “The new campaign …
Together #WePlayStrong
The Together #WePlayStrong initiative took a unique approach to creating a campaign that would change teenage girl’s perceptions of playing soccer. An article by UEFA highlighted the aspects of the campaign that made it successful, including use of social media, framing of the sport and a partnership with Rita Ora. “Public Relations and Social Media: …
NBA Green Energy All-Star Campaign uses animation to promote energy-saving habits
In 2017, the NBA began a partnership with the National Environmental Education Foundation for the NBA Green Energy All-Star Campaign. The campaign primarily consists of a series of animated graphics and videos called Timeout Tips. Its objective is to inform fans of simple, cost-effective actions they can take to reduce energy use. The spokespeople in this …
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Tugging on the Heartstrings of Buyers: Strong Marketing Tactics
Budweiser used "feel good" PR to help promote their Light Up the World Cup Campaign https://www.youtube.com/watch?v=wD1CsPJD1Ig Main ad played during commercial breaks during the 2018 World Cup.Credit: Budweiser In the 2018 World Cup, Budweiser launched the campaign, Light Up the World Cup. The goal of the campaign is to capture the "excitement for the world's …
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