Sports Info 19

Though Almaty, Kazakhstan's bid to host the 2022 Winter Olympics lost by four votes, the campaign's emphasis on cost, modernity and authenticity was a smart strategic choice. For any candidate city, highlighting a low total cost is a key element of hosting an Olympic Games. It surprised me to see that an Olympics in Almaty …

Continue reading "Almaty’s Olympic bid fell short, but it was focused on the right things"

NYC 2012, New York's principal Olympic bid committee, began its push to host the Olympic games in 2004. NYC2012, led by Deputy Mayor of Economic Development Dan Doctoroff, fell short of its goal to host the 2012 Summer Olympic games. Commenced in 2004, the committee's campaign, "Let the Dreams Begin," was a microcosm of what …

Continue reading "Low public interest, insufficient funds doom New York City’s Olympic hopes"

Salzburg, Austria was the front runner to win the 2014 Winter Games Olympic Bid Salzburg launched its bid to host the 2014 Winter Olympic Games. The city promised the event to be filled with passion and excitement due to Austria's dedication and love for winter sports. The legacy pitched within the bid was centered around …

Continue reading "Olympic Downfall: Why Salzburg Failed to Win the Bid"

  Photo from: Inside the Biz After several potential host cities have dropped out,  Milan-Cortina and Stockholm remain as the two contenders to host the 2026 Winter Games. Previous Contenders Calgary, Canada and Erzurum, Turkey both withdrew bids in the Fall of 2018. Graz, Austria and Sion, Switzerland both withdrew their bids due to lack of government …

Continue reading "Milan-Cortina d’Ampezzo Forges Ahead with Revolutionary Olympic Host Bid"

Last season, the Baltimore Orioles, in conjunction with Major League Baseball, created the "Have a Catch" initiative. The campaign was a "youth baseball initiative" that emphasized the importance of getting outside and introducing the sport of baseball to young people. Company-Issue Congruence For a professional baseball organization such as the Orioles, providing opportunities for inner-city and …

Continue reading "Baltimore Orioles “Have a Catch” Campaign Highlights Company-Issue Congruence"

The NFL embraced the joy of touchdown celebrations by highlighting them in a campaign called "Get Ready to Celebrate." This campaign was meant to avert attention away from controversy caused by players kneeling during the national anthem to creative celebrations. After relaxing rules on touchdown celebrations before the start of the 2017-2018 season viewers saw …

Continue reading "NFL overshadows political movements with ‘Get Ready to Celebrate’ campaign."

Source: Boston Bruins Facebook At the end of last season, Delaware North CEO, Charlie Jacobs decided it was time to devise a plan to make a bigger impact on the community. To do this he sat down with the Boston Bruins Foundation President Bob Sweeney, as well as a group of advisors to decide on …

Continue reading "“B Inclusive” – Boston Bruins Partner with Special Olympics of Massachusetts"

Last fall, Nike took the world by storm when it released the latest "Just Do It" campaign. Colin Kaepernick was the leading face for the campaign, which reignited a debate that many we're attempting to bypass. On Aug. 26, 2016, before the San Francisco 49ers took the field against the Green Bay Packers, Kaepernick sat …

Continue reading "Nike’s Attitude towards Controversy: “Just Do It”"

In 2016, the National Football League started a campaign known as 'My Cause My Cleats' in collaboration with numerous players and brands. The campaign recognizes NFL players' charitable work, and also provides an opportunity for a plethora of charitable causes to receive exposure and national recognition. Typically, players will work with designers to create a …

Continue reading "My Cause, My Cleats: High Diversity, Low Focus"

Under Armour is infamously known for its high-tech sports gear and inspiring campaigns. The company released its "I Will" campaign in 2013, connecting athletes who have the passion and "will" to develop themselves in the performance gear that will help them reach their goals. Under Armour has since updated its campaign to "Will Makes Us …

Continue reading "Under Armour Releases “Will Makes Us Family” Campaign"