Course blog for a winter term session at Elon University
Opendorse is a software platform aimed to help the biggest brands in sports share content on social. Users have the option to build a roster (invite any athlete to share your content on social), control content (a lightweight workflow to schedule, approve, and automate athlete-driven content) and track results (access real-time analytics for every piece …
Continue reading "Opendorse: The future of Digital Marketing?"
Opendorse is a software platform aimed at making social media endorsements for athletes easier to manage. Started by two former athletes struggling to get sponsored posts approved in a timely manner. Emails would get lost or star athletes simply wouldn’t have time to check their email and posts would not get published. Upset with how …
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Source: @saquon on Twitter Opendorse and the NFL The first pinned tweet on the Opendorse website is an example of the work that the platform is doing to help its clients share social media content. This is an example of client Saquon Barkley utilizing the website to announce his draft to the New York Giants. …
Continue reading "Saquon Barkley Shares NFL Draft Content in Partnership with Panini America"
Blake Coleman uses opendorse to build a story and further interact with fans The New Jersey Devils recently partnered with Opendorse. In the 2018 season and post season, the team was the most interacted with on social media of all the NHL teams. Opendorse works with clients to connect players to brand sponsorships and advertisements, …
Continue reading "Opendorse helps New Jersey Devils Grow Social Media Presence"
With social media being one of the biggest influences in the world right now, it is important for up-and-coming athletes to be smart when using it. Many times we have seen athletes have their career end before it even begins with a controversial post surfacing right before a draft. However when a player makes it …
Former Nebraska football players Blake Lawrence and Adi Kunalic started Opendorse in 2012 as a tool to help athletes manage their social media accounts. The concept is fairly simple- Opendorse will create a social media post, send it to an athlete and they can choose whether they want to post it or not with the …
Here is an article in The Drum, a London-based business news site, that reveals one method The Players' Tribune is developing to make money. It is teaming with Amazon Prime to promote the new TV series, "Jack Ryan." This is all about producing content. Consider: The Drum publishes its story (content) on how TPT is …
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This release details a partnership between the PGA TOUR and Twitter Inc https://www.pgatour.com/company/2019/01/07/twitter-expand-multiyear-agreement-to-offer-free-global-live-streaming-pga-tour-live.html. Being an avid golfer who is very familiar with the PGA TOUR and its history, the article quickly grabbed my attention. Additionally, the social media platform I use most is Twitter, so the partnership between the two has really sparked my interest. …
This news release details the 18.9 million annual fiscal impact the Braves SunTrust Park has had on Cobb Countya This piece I selected is from Cision PR Newsire. The article digs into the Atlanta Braves new SunTrust Park and the impact it has had on the surrounding community. Specifically the county's government receiving a net …
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An ESPN news release detailed the US Open of 2018 presented by ESPN was the most watched US Open since 2015. In fact, ESPN's most watched telecast of 2018 came from the Women's Championship match between Naomi Osaka and Serena Williams. The US Open also supplied ESPN's seventh and eighth most watched telecast of 2018. …
Continue reading "US Open on ESPN attracts most viewers since 2015"
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