Opendorse, in conjunction with sports memorabilia company, FOCO, constructed an Instagram post for Philadelphia Eagles quarterback Carson Wentz in advance of the release of a new line of figurines, called Eekeez.
The post, dated Oct. 26, 2017, depicted the Eagles QB holding up his custom FOCO figurine while posing with his two dogs. The picture was generally well-received with Wentz’s followers, accumulating 72,275 likes–the most out of Wentz’s prior seven posts. Additionally, the post generated a slew of positive comments, mostly from fans admiring Wentz’s two dogs and the figurine’s strikingly similar appearance to Wentz himself. Included in the picture’s caption are #Eekeez, #FOCOfandom and a direct link to FOCO’s corporate Instagram page.
Opendorse, an athlete-based marketing firm, is committed to simplifying the process of sharing prolific sponsored content. Founded by two former University of Nebraska football players in 2013, Opendorse has taken full advantage of social media tools to help brands reach potential clients through the use of athletes. The firm has revolutionized the way companies sponsor athletes–players no longer have to toil with formulating their own content in line with a sponsor’s goal. Rather, Opendorse’s content creation team can design dynamic sponsored material to be shared across any platform.
I have to keep telling Jersey & Trooper to keep their paws off my #Eekeezfigurine 😂 Thanks @FOCOusa for including me in the initial launch of their new Eekeez line of collectible figures. Available now at FOCO.com & other retailers. #FOCOfandom
With just over 1 million followers on both Instagram and Twitter, Wentz, 26, has an enormous social media following. His relatively young age and high level of social media activity makes him a premier target for sponsors and an ideal Opendorse client.
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